Mobile Giving

Mobile & Social – The Power Duo for Peer to Peer Fundraising

Written by: Amy McGeever
Posted: 22nd October 2012

Let’s face it: Facebook mobile epitomises the intersection of social and mobile. Last month, Facebook announced that it had reached 1 billion monthly active users worldwide. Of these users, a whopping 60% – 600 million! – use Facebook mobile.   

We also know that people are spending more time on Facebook mobile than on the desktop version. This stands to reason; we’re away from our desks more than we’re at our desks (hopefully!), and wherever we are, our mobile device is always there. And with over half of the UK population on Facebook, and over half of UK mobile users now on smartphones, it’s no wonder that every commuter I see on the train (not reading from a Kindle) seems to be scanning Facebook on their phones!

This powerful duo of mobile and social is the perfect cocktail for peer to peer fundraising. Charity event participants and fundraisers are a busy lot, scaling mountains, training for marathons – even quadrathlons!, bike rides and more. They’re out and about and they’re reaching out to their network of friends and family to sponsor them on their adventures. It’s only natural that they’ll reach to Facebook mobile to make contact.

With this in mind, Rapidata has introduced the Artez Friendship Powered Fundraising™ App – the first ever event fundraising app that runs entirely within Facebook.

You can view the video here

Charities use the Artez peer to peer fundraising service because they want fully branded pages, advanced event registration and team fundraising capabilities, while being in complete control of their communications with their supporters. 

Now, these charities are able to offer their supporters the ability to register with Facebook; whether they’re signing to the charity’s organised event, or creating their own fundraiser for the charity, or setting up a tribute page in honour of a loved one. They then automatically have a version of their fundraising page created in Facebook. Supporters are able to recruit their friends to sponsor them all directly within Facebook, with their sponsorship activity, photos and updates, messages of support and progress to their goal, all published in their Timeline.

The number one reason given to support a new charity according to a recent Ipsos Reid survey was: ‘I was asked by a friend’. It speaks for itself. Facebook integration is bound to have a positive effect on supporters’ ability to generate sponsorship and, in turn, to help charities’ ability to generate more fundraising income. And I predict that the Facebook mobile effect will have the biggest impact overall.


Amy McGeever (@amyatmesh) is a Digital Account Director at Rapidata Services Plc, where she supports Artez clients in the UK with their peer to peer fundraising events and campaigns. Amy is a digital fundraising specialist with over 15 years’ experience in the nonprofit sector, having worked for organisations such as the NSPCC, public media organisation Thirteen/WNET New York, and marketing agency Kitcatt Nohr Alexander Shaw.


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