Charities need to embrace the mobile revolution, says new report
Spring Giving’s new report, looks at the potential of mobile technologies to encourage greater giving.
Mobile giving: Fundraising’s new ‘Supertanker’? – the result of interviews with a wide range of people in the charity and technology sectors – presents an overview of current thinking in this ever-more-important area for charities.
Removing the glass wall – crowdfunding for charities
Like most people interested in technology-enabled giving, we welcomed the Autumn statement’s commitment to review Gift Aid – specifically in light of the increasing profile of digital giving. We’re as hopeful as any on this. One of the three key recommendations from the Giving Paper Action Group we convened earlier in the year for the Cabinet Office was exactly that we needed to discuss this in greater detail, so we look forward to working with others to assist with the investigation.
Sometimes what you need is right in front of you
I love my job. I’m an unashamed direct response fundraiser so the numbers as well as the creative excite me. I’m also obsessed with how charities can use technology to deliver the very best supporter relationships and ultimately raise more money.
Some thoughts on disintermediation
Whilst disintermediation of charities by digital, and particularly payments technology, quite clearly presents a great risk, I think a greater awareness of the issue will, from an organisational point of view, compel charities to assess what their core value is and will result in three main outcomes:
Mobile Fundraising won’t progress properly until we understand what mobile is
Written by Graham Turner, GiveOnTheMobile
“The quiet revolution” “The new way of giving” the reality is that we are only just starting to scratch the surface of the capability that mobile engagement will bring.
If Giving Was Free, Who Would You Give To?
If you could give for free, who would you give to? That question is at the heart of our not for profit social enterprise TheGivingMachine.co.uk . Online shoppers generate free donations with every purchase made from over 400 of the most popular online shops. Shoppers can choose to support any UK charity or school they wish and over 5,000 have joined so far to spread the word to their supporters.
Mobile Giving: Today & Tomorrow
Did you know that nearly a third of all traffic to the web in the UK is coming from mobile devices? There’s been a quiet revolution going on as we transition from web browsing as a stationary, desktop activity to something that we do on the move, where and when we need it (and there are no barriers here –51% of American 18-34 year olds use their phones when they are in the loo!).
‘Emotional Distance’ defines the Difference
I’m interested in the concept of ‘emotional distance’ and the impact this has on the call to donate. Take, for example, the digitised sponsorship model as delivered by JustGiving and others. In this case, as our bank balances can testify an ask by email is sufficient if your friend/relative is climbing Kilimanjaro. But what if an email was sent by your local theatre to support access by disadvantaged groups? Evidence shows that existing supporters might give (but unlikely to be in high numbers) and new supporters are unlikely to give.
Crowdfunder – Utilising Social Media for your Fundraising
Social Media for Charities #2: Pointers for Progress
Spring Giving is pleased to launch the second Insight Report in its “Social Media for Charities” series, following on from Introduction and Examples which explored the background, history and basic definitions of social media, as well as providing a plethora of examples of specific platforms being used to facilitate charitable giving. Read more
Social Media for Charities #1: Introduction and Examples
The rise of online social media in the past few years has been phenomenal, and now infiltrates many parts of our lives. Read more