Charities need to embrace the mobile revolution, says new report
Spring Giving’s new report, looks at the potential of mobile technologies to encourage greater giving.
Mobile giving: Fundraising’s new ‘Supertanker’? – the result of interviews with a wide range of people in the charity and technology sectors – presents an overview of current thinking in this ever-more-important area for charities.
Mobile & Social – The Power Duo for Peer to Peer Fundraising
Let’s face it: Facebook mobile epitomises the intersection of social and mobile. Last month, Facebook announced that it had reached 1 billion monthly active users worldwide. Of these users, a whopping 60% – 600 million! – use Facebook mobile.
Spring Giving: September news
Spring Giving has begun exciting new research to explore emerging trends in technology-enabled giving, initially focusing on:
- giving to charity through mobile phones, particularly using SMS.
- ‘dis-intermediation’, where some funding platforms are facilitating direct relationships between donors and recipients, thus cutting out charities. Read more
Mobile Giving – the hype, the problems and why it’ll just grow anyway
It’s such an alluring prospect for fundraisers, that it’s sometimes hard to understand why mobile giving isn’t already a big chunk of the giving pie.
The mobile, that most personal of devices, ought to be the ideal way to connect donors to the impact of their giving. And pretty much every fundraising conference is stuffed to the brim with mobile this and app that, singing their praises and demanding us to follow. Read more
Easy doesn’t always do it
I was standing outside Kings Cross station recently, waiting to meet up with someone, when I was approached by a street fundraiser. If you’re someone who wants to avoid ‘chuggers’ the rule is always to keep moving – stand still for a moment and you’re an inevitable target with no excuse for not engaging in a conversation. But personally I don’t mind talking to them. I like hearing about the work of other charities and I’m intrigued by what tactics they’re going to use to try to get me to part with my money. And as somebody who already gives regularly I’m quite comfortable saying no!
QR stands for quick response
QR Codes are sophisticated bar codes that can store and present large amounts of data. They were first developed for the automotive industry to track vehicles during the manufacturing process. They have evolved to be a key marketing tool for many organisations.
Mobile for individual giving
Every time I leave the house for work I check for three things: my wallet, keys… and my mobile. I’m sure I’m not the only one. When I’m on the train a high percentage of my fellow travellers aren’t reading newspapers or books, they are staring into their mobile phones or tablets.
The rise and rise of mobile giving through JustGiving
Towards the end of 2010, we noticed the number of visitors coming to JustGiving from mobiles was starting to increase at a steady rate and so we decided to optimise our website for mobile users. Since then, the number of visits from mobile devices has steadily increased and the conversion rate for mobile givers has doubled thanks to our optimised site.