Spring Giving’s new report,  looks at the potential of mobile technologies to encourage greater giving.

Mobile giving: Fundraising’s new ‘Supertanker’? – the result of interviews with a wide range of people in the charity and technology sectors – presents an overview of current thinking in this ever-more-important area for charities.

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The folk at Spring-giving asked me to give a perspective on their disintermediation study. It’s not been an easy task, hence why this is appearing much later than the event.

I think that’s because I’m not sure how new it feels.

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I love my job. I’m an unashamed direct response fundraiser so the numbers as well as the creative excite me. I’m also obsessed with how charities can use technology to deliver the very best supporter relationships and ultimately raise more money.

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Let’s face it: Facebook mobile epitomises the intersection of social and mobile. Last month, Facebook announced that it had reached 1 billion monthly active users worldwide. Of these users, a whopping 60% – 600 million! – use Facebook mobile.   

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A middleman is often removed from (or by) a crowdfunding campaign, which essentially allows for the crowdfunder (/fundraiser) to deal directly with the backer. This, in many respects, almost defines the term disintermediation in its own right. The transaction is direct, and so too is the communication.

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Whilst disintermediation of charities by digital, and particularly payments technology, quite clearly presents a great risk, I think a greater awareness of the issue will, from an organisational point of view, compel charities to assess what their core value is and will result in three main outcomes:

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Written by Graham Turner, GiveOnTheMobile

“The quiet revolution” “The new way of giving” the reality is that we are only just starting to scratch the surface of the capability that mobile engagement will bring.

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If you could give for free, who would you give to?  That question is at the heart of our not for profit social enterprise TheGivingMachine.co.uk .  Online shoppers generate free donations with every purchase made from over 400 of the most popular online shops.  Shoppers can choose to support any UK charity or school they wish and over 5,000 have joined so far to spread the word to their supporters.

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Did you know that nearly a third of all traffic to the web in the UK is coming from mobile devices? There’s been a quiet revolution going on as we transition from web browsing as a stationary, desktop activity to something that we do on the move, where and when we need it (and there are no barriers here –51% of American 18-34 year olds use their phones when they are in the loo!).

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I’m interested in the concept of ‘emotional distance’ and the impact this has on the call to donate. Take, for example, the digitised sponsorship model as delivered by JustGiving and others. In this case, as our bank balances can testify an ask by email is sufficient if your friend/relative is climbing Kilimanjaro. But what if an email was sent by your local theatre to support access by disadvantaged groups? Evidence shows that existing supporters might give (but unlikely to be in high numbers) and new supporters are unlikely to give.

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Remember when giving to charity meant putting money in a collecting tin or buying something from a jumble sale? We’ve come a long way as a charitable society from the days of raffles and cake sales; now there are a wealth of ways to give, from gift aid to text giving, all aimed at making giving as easy as possible. Read more

I faced the same challenge many fundraisers face… I had three triathlons lined up and wanted to fundraise for all of them, but knew I’d only get one hit with traditional online sponsorship. So I ran a sweepstake on each of the triathlons, challenging friends to guess my finish time for each. I couldn’t believe the response. Read more

Giv2 was created to fill a gap in fundraising, a very small gap but a gap nonetheless; there wasn’t an easy way to give money to charities via twitter. Sure there are ventures like Givey, which handles twitter donation for those who have a Givey identity, but nothing that made twitter the core of the donation process. Read more

“Crowdfunding” has been on the tip of many tongues in recent months; it’s the new buzzword for mass participation internet funding, for all kinds of projects, whether business, artistic or charitable. Read more

Crowdfunder is a UK based crowdfunding platform that enables charities and communities to raise funds, utilising the might of social media to do so. Read more